Peddler's Pub & JJ Rossy's Report Essay Example | Topics and Well Written Essays - 1250 words

Peddlers Pub & JJ Rossys Report - Essay Example..8 8. References..9 Abstract JJ Rossys is struggling with the problem of being a obstruct in a college city that is densely populated. As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossys faces competition from nightclubs and prohibit that are within a walking distance. Even though, JJ Rossys and Peddlers, which is its sister bar, are fertilise under similar systems of inventory, JJ Rossys has been unable to guard a clientele that is useful akin to what Peddler has been able to do. The management also needs to write out up with a way to stabilize the gross sales in the bar. The paper gives five alternatives that they can use including downsizing, diversification, modernizing, or a combination of diversification and modernizing. The paper then offers recommendations for JJ Rossys problems, as well as an action plan for implementation of these recommendations. Problem Statement Immed iate problem Different from Peddlers, JJ Rossys has unstable sales and is unable to attract profitable clientele consistently. Primary problem Rossys management has not altered its creation of marketing since it was launched. The management has failed in modifying business strategy in severalize to incorporate the citys demographics and industry trends. ... While the bar was launched in 1987, it has been run under the assumption that clients will always drink wherever in that location is entertainment and liquor. The lack of a strategy in marketing that seeks to take advantage of the citys demographics, consumer psychology, and industry trends, tying it to their layout and capacity. Although the Rossys run both Peddlers and Rossys using similar inventory systems and suppliers, Peddlers have sales with more stability. They possess a profitable and loyal client base with all its operations run on the same floor, which makes interactions on an every day basis much easier. They also have a basic strategy in marketing assist by its smaller scale, organized operations, and efficient layout that assures patrons that they can attain straightforward entertainment and quality service every time. JJ Rossys, however, cannot profit from a similar concept alone. Since it has three floors and sits 1050 clients, its losses are higher in comparison to a bar that operates on a smaller scale during peak traffic periods when clients are slow in entering. Additionally, while the clients can visit a bar to take lunch, there is less audience during the day on the dance floor, do for inefficient management and bar space utilization. Another reason that makes it essential for JJ Rossys to sell more than basic entertainment and liquor is its target audience. Students ingurgitate the downtown area looking for the newest trendy joint. JJ Rossys bar size is a factor in their favor with students interacting with more people and willing to come back. JJ Rossys has the highest capacity for bars targeting those under 25, yet the uninvitingly dark decor is not impressive to them. If not for the dance floor on the upper level, the bar