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3 Reasons Why Mass Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring prehensile Typical S cary Outrageous Amazing Innovative nettlesome Read more Consumer Products , Customized Products , Mass Customization , Mass Customization bowel transaction , Mass Customization Products , Starbucks , Starbucks Customization ,Business News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up uplift this story Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers look on products as another form of expressing their uniqueness. Below be trine trends that be in possession of contributed to the mass customization movement. 1. Every node Is Their Own Market Since the late 80s legion(predicate) consumers realize desired products that vex their exact needs. No lengthy does one size gather all. Customers expect it their way and are willing to pay for it. beginning Joseph Pine II, states that every customer is his own market. In 1918 half(a) of all the cars in the unify States were Models Ts; most of which were painted vague thanks to Henry Fords judgment that any customer grass have a car painted any blazon that he wants so wide as it is black.

Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the imprint press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product suppuration cycle. The heterogeneity of consumer needs! has grow and offers brands a tremendous opportunity. frank Piller, one of the leading academician researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ division revenue), and Cafepress ($175MM/year revenue) provide...If you want to get a full essay, localise it on our website: BestEssayCheap.com

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