SLP4 Coursework Example | Topics and Well Written Essays - 750 words

SLP4 - Coursework Example The Coca Cola Company can resolve this problem by using the pre-emptive strategy that allows it to provide top-notch products that cannot be substituted. As a result, the customers will continue to stick with the company and continue purchasing its products regardless of the availability of the substitutes. The Coca-Cola Company faces highest competitive rivalry particularly from Pepsi Co. Furthermore, the increased number of new entrants have also created high level of threat for the company to survive. In order to minimize these threats, Coca-Cola company has to make the most of its economies of scale in order to lower its consumer price per bottle. Eventually, the lowest possible price will be difficult for its competitors to reach. Consequently, providing competitive advantage to the Coca Cola Company. Through differentiation strategy, the Coca-Cola Company should invest more on innovation to develop unique and different bottle designs, concepts, processes, marketing campaigns, public messages, brand names, slogans, corporate social responsibility activities that are unique in their own way and address the sensitive issues of the societies. As a result, a brand image will develop that is unparalleled and cannot be matched by any of its competitors. Furthermore, the customers will become loyal to the brand due to the fact that the company is able to demonstrate higher level of concern for the health and wellness of its customers instead of its profits. Through the focus strategy, the Coca Cola company will be able to enter into the bottled water market and other booming industries like food items to maintain its competitive edge over its competitors. Most significantly, Coca Cola company has to enter into a niche market in which the competitors either are not willing to enter or do not have the required knowledge, infrastructure and expertise to sustain in that particular industry. As a

The Grandmother and Ruby Turpin Essay Example | Topics and Well Written Essays - 1250 words

The Grandmother and Ruby Turpin - Essay Example The bitter epiphany that the Grandmother and Ruby Turpin have experienced in these stories reflects the journey of every human being toward coming to terms with himself. Moreover, in the stories, the Grandmother and Ruby Turpin share a number of similarities and differences in terms of character, experience and various other aspects.The Grandmother and Ruby Turpin share a number of similarities in terms of character and other aspects. First of all, they are both bigots. The Grandmother, in fact, is a â€Å"hypocritical old soul† (Bandy 109). As the oldest character in the story, she seems to show to Bailey, his wife and the children that she possesses the greatest wisdom and the deepest connection with Jesus Christ. However, the irony is that she is the most afraid among the characters when the Misfit shows up. While the rest of the family are curious about the Misfit and his friends, the grandmother is the first one who â€Å"shrieked [and] scrambled to her feet [and called out] â€Å"You’re the Misfit!† (O’Connor, â€Å"A Good Man is Hard to Find† 306). This particular line simply shows how fearful she is of what can possibly happen to her and the rest of the family.The Grandmother’s hypocrisy in her faith in Jesus Christ also shows when, even as she calls out Jesus’ name, she offers the Misfit a bribe. ... You’re one of my own children† (309). Nevertheless, this last attempt of the Grandmother at survival turns out to be the exact opposite of what she actually wants. Perhaps she thinks that by mentioning God, the Misfit will not kill her, but she is wrong. Ruby Turpin, just like the Grandmother, is simply â€Å"bigoted and complacent† (Paquet-Deyris 1). She keeps mentioning to everyone in the room, or at least make them feel, that she has â€Å"a little of everything† – land, property, slaves, hogs – thus implying that she is better than them (O’Connor, â€Å"Revelation† 89). The phrase â€Å"a little of everything† seems like a humble way of saying â€Å"I have a lot† but it is the latter meaning that she wants to make everyone feel. Moreover, like the Grandmother, Ruby also has this seemingly religious image which she flamboyantly projects upon everyone she sees. However, unlike the Grandmother who uses Jesusâ€℠¢ name as a sort of attempt at survival, Ruby seems to invoke the holy name out of pride. Toward the middle of the story, she mentions, â€Å"I thank the Lord he has blessed me with a good [disposition]† (91), and â€Å"Oh thank you, Jesus, Jesus, thank you† (92). This last line, however, has cost her a lot as we all know. Perhaps Ruby thinks that everyone is impressed with her just because she tells everyone how close she is to Jesus. Little does she know that Mary Grace is not the least impressed. Mary Grace knows that beneath the cloak of this â€Å"respectable, hardworking, church-going† follower of Jesus Christ lurks an evil that looks down on everyone (94). And indeed Mary Grace is right about Ruby Turpin – the latter is full of prejudices against people in general. In fact, Ruby has indeed proudly ranked herself as a